Privacy Policy
Last updated: 12/09/2026
At A Collective Guidance, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, purchase our digital products, contact us, or otherwise interact with our services.
It also explains your rights in relation to your personal information and how you can exercise them.
This Privacy Policy applies to
acollectiveguidance.com
and any related services operated by Shanna Lancaster, trading as A Collective Guidance.
1. Who We Are
The website
acollectiveguidance.com
is operated by Shanna Lancaster, trading as A Collective Guidance.
For the purposes of applicable data protection law, we are the data controller responsible for your personal information.
If you have any questions about this Privacy Policy or how we handle your information, you can contact us using the details below.
Business name: Shanna Lancaster
Trading name: A Collective Guidance
Email:
acollectiveguidance@mail.com
Website:
https://acollectiveguidance.com
2. What Personal Information We Collect
Depending on how you use our website, we may collect the following types of personal information.
Information You Provide Directly
This may include:
- Your name
- Your email address
- Your billing address
- Your contact details
- Information provided when you create an account, where applicable
- Details of products or services you purchase
- Information you provide when contacting us
- Information submitted through contact forms
- Any other information you voluntarily provide
Information Collected Automatically
When you visit our website, certain information may be collected automatically, depending on your browser, device and cookie settings.
This may include:
- Your IP address
- Browser and device information
- Operating system
- Pages visited and how you interact with the website
- Date and time of your visit
- Referring website or source
- Technical information used to maintain website security and functionality
We do not intentionally collect sensitive personal information through our website unless it is necessary for a specific purpose and we have a lawful basis for doing so.
3. How We Collect Your Information
We may collect personal information when you:
- Visit or browse our website
- Create an account, where this option is available
- Purchase or download a digital product
- Contact us by email or through a contact form
- Subscribe to our email list
- Sign up to receive a free resource, guide or other content
- Complete a form on our website
- Interact with our website or its features
We may also receive limited information from third-party services that support our website, such as payment providers, website hosting providers or email marketing platforms.
4. How We Use Your Personal Information
We may use your personal information for the following purposes:
- To process and fulfil purchases
- To provide access to digital products and downloads
- To manage customer accounts, where applicable
- To respond to enquiries and provide customer support
- To communicate with you about your purchases or enquiries
- To send important information relating to your orders or account
- To operate, maintain and improve our website
- To understand how visitors use our website
- To maintain website security and prevent unauthorised activity
- To manage payments and prevent fraudulent transactions
- To maintain appropriate business and financial records
- To comply with legal and regulatory obligations
- To send marketing communications where you have provided the necessary consent or where another lawful basis permits us to do so
We will only use your personal information for purposes that are lawful, fair and relevant to the way in which it was collected.
5. Our Lawful Basis for Processing Your Information
Under applicable data protection law, we must have a lawful basis for collecting and using personal information.
Depending on the circumstances, we may rely on the following lawful bases.
Contract
We may process your information where it is necessary to enter into or perform a contract with you, such as processing an order or providing a product you have purchased.
Legal Obligation
We may process your information where necessary to comply with a legal obligation, such as maintaining appropriate financial, accounting or tax records.
Legitimate Interests
We may process your information where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.
This may include operating and improving our website, maintaining website security, responding to enquiries and managing our business.
Consent
Where required, we may process your information based on your consent, such as when you choose to subscribe to our marketing emails or consent to certain non-essential cookies.
You can withdraw consent at any time where consent is the lawful basis for processing.
6. Email Marketing
We may offer the option to subscribe to our email list.
If you choose to subscribe, we may use your name and email address to send you communications such as:
- News and updates about A Collective Guidance
- Information about new products and resources
- Helpful content, guides or educational material
- Offers and promotions
- Information about products or services that may be relevant to your interests
We will only send marketing emails where we have a lawful basis to do so and, where required, have obtained your consent in accordance with applicable marketing and data protection laws.
We will not add you to our marketing list simply because you have visited our website or made a purchase, unless we have a lawful basis to do so.
You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link included in our emails or by contacting us at
acollectiveguidance@mail.com.
Unsubscribing from marketing communications will not affect essential emails relating to purchases, accounts or customer support.
We may use a third-party email marketing provider to manage our mailing list and send emails on our behalf. Where we do so, your information will be processed in accordance with this Privacy Policy and the provider’s own privacy policy.
Email marketing provider: [Insert provider when selected, for example MailerLite, Kit or Mailchimp]
7. Cookies and Similar Technologies
Our website may use cookies and similar technologies to help it function properly, remember preferences, improve performance and understand how visitors use the website.
Cookies are small text files stored on your device when you visit a website.
We may use cookies for purposes such as:
- Essential website functionality
- Remembering preferences
- Website security
- Understanding website traffic and performance
- Improving the user experience
- Supporting analytics or other website features
Some cookies may be placed by third-party services that we use on our website.
Where required by law, we will ask for your consent before placing non-essential cookies on your device.
You can manage or change your cookie preferences through our cookie consent tool, where available. You can also adjust your browser settings to block or delete cookies, although doing so may affect certain website functionality.
8. Third-Party Services
We may use trusted third-party providers to help us operate our website and business.
These providers may include:
- Website hosting providers
- WordPress-related services and plugins
- Payment processors
- Email marketing platforms
- Website analytics providers
- Website security services
- Customer support or communication tools
- Digital product delivery services, where applicable
Where these providers process personal information on our behalf, we take reasonable steps to ensure that it is handled appropriately and in accordance with applicable data protection law.
Some third-party providers may process information outside the United Kingdom. Where this occurs, we will take appropriate steps to ensure that any transfer of personal information is carried out in accordance with applicable data protection requirements.
9. Payment Information
If you purchase a product or service through our website, your payment may be processed by third-party payment providers, including Stripe and PayPal, depending on the payment method you choose.
We do not generally have access to or store your full payment card details.
Payment information is handled by the relevant payment provider in accordance with its own privacy policy and security practices.
These providers may process personal information such as your name, email address, billing details, transaction information and payment-related information where necessary to process your payment, prevent fraud, maintain security and comply with their legal obligations.
You can find further information about how these providers handle personal information in their respective privacy policies:
10. How We Store and Protect Your Information
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include appropriate website security, access controls, secure hosting and the use of trusted service providers.
However, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security.
11. How Long We Keep Your Information
We will only keep your personal information for as long as it is reasonably necessary for the purposes for which it was collected, including to meet legal, accounting or reporting requirements.
The length of time we retain information will depend on the type of information and why we need it.
For example:
- Order and transaction information may be retained for as long as necessary to fulfil the transaction and meet applicable legal and accounting obligations.
- Customer account information may be retained while your account remains active and for a reasonable period afterwards where necessary.
- Enquiry information may be retained for as long as necessary to respond to your enquiry and manage any follow-up.
- Marketing information may be retained while you remain subscribed, or until you withdraw your consent or ask us to stop using it for marketing, subject to any information we are legally required to retain.
When personal information is no longer required, we will take reasonable steps to securely delete or dispose of it.
12. Your Data Protection Rights
Depending on the circumstances and applicable law, you may have the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information
- Request restriction of how we use your information
- Object to certain types of processing, including direct marketing
- Request data portability, where applicable
- Withdraw consent where we rely on consent to process your information
These rights are not absolute and may be subject to certain legal conditions or exemptions.
To exercise any of these rights, please contact us at
acollectiveguidance@mail.com.
You can unsubscribe from marketing emails at any time using the unsubscribe link provided in the email.
We may need to verify your identity before responding to certain requests.
We will respond to valid data protection requests within the time required by applicable law.
13. Complaints
If you have any concerns about how we handle your personal information, we encourage you to contact us first so that we can try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent supervisory authority for data protection.
You can find further information about your rights and how to make a complaint at:
Information Commissioner’s Office
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services, legal requirements or how we process personal information.
Any changes will be posted on this page, and the “Last updated” date at the top will be amended accordingly.
Where appropriate, we may also notify registered users or customers of significant changes.
15. Contact Us
If you have any questions about this Privacy Policy, how your personal information is handled, or your data protection rights, please contact us:
A Collective Guidance
Business name: Shanna Lancaster
Email:
acollectiveguidance@mail.com
Website:
https://acollectiveguidance.com